November 22, 2014

Google`s empowering big push to The Partnership for Drug-Free Kids

The Partnership for Drug-Free Kids is dedicated to reducing teen substance abuse and helping families impacted by addiction. We are the only family-focused nonprofit that provides resources and direct support to help families prevent and cope with teen drug and alcohol abuse.

The modern path to substance abuse looks very different than it did when today's parents were teens themselves. As we all know, people are spending more of their time online, across a variety of connected devices.  As a result, it’s increasingly important for our information to be accessible anytime, on the web and in mobile apps.

Thanks to a recent donation from Google, we’ve created innovative new content and tools that will help countless families find answers in the midst of a crisis, or before one ever happens.

Since beginning our work together in April, Google has funded search advertising campaigns, helped develop a mobile app with substance abuse-related information, improved our website, and plans to revamp our YouTube channel.  All of this is complemented by their ongoing efforts to fight rogue online pharmacies — Google has removed more than 7 million ads for these outfits this year alone. This work makes it harder for people to buy controlled substances online without a valid prescription, thereby reducing illicit access to these medications and reducing abuse.  

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